Equipment

The new Bridgestone e12 balls, the newest offering of three-piece surlyn-covered products in the company’s average-golfer-targeted “e” family of golf balls, embody a technology that seems to turn the typical innovation flow chart on its head. Instead of developing elements for tour-played balls and then retro-fitting them for the paying customers, the e12 puts the
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Srixon has added another option to its already-impressive iron lineup. Following the August rollout of the Z585 (a players-distance iron) and Z785 (cavity-back players), Srixon introduces the Z-Forged, which will serve as the family’s muscleback blade. “The new Z-Forged irons are the most compact, most workable irons in our line,” said Dustin Brekke, Srixon’s engineering
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The next generation of XXIO Prime, the high-end sub-brand of the already high-end XXIO lineup, is overflowing with new materials and breakthroughs in super-ultra-lightweight technology. But when it starts with a driver shaft that weighs just 36 grams, or 40 percent less than typical shafts, you know this line is all about building a platform
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Titleist’s Scotty Cameron Select line rightly gets plenty of attention for its classic blade putters, but two new models added to the line stretch the Select’s offerings to include two new mallet offerings. Never fear, though, the attention to classic details remains. The new models, the Fastback 2 and the Squareback 1.5, reflect the author’s
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Srixon’s new Z-Star and Z-Star XV balls feature an inside distance story fueled by power and an outside spin story so detailed it reaches the supramolecular level. The point? To make balls for better players, you need complex constructions. That construction includes the three-piece Z-Star and the four-piece, dual-core XV. Both balls feature core designs
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The new Mizuno ST190 family of drivers and fairways reveal that innovation in metalwoods needs more than some single element improvement. As David Llewellyn, vice president of research and development, terms it, sometimes success is really about the right collection of elements in the right order and the right amount. It’s like if you’re going
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In theory, iron design is pretty simple: To achieve distance, you need a face with a fair amount of spring-like effect that precisely matches the correct center-of-gravity position, all while maintaining the feel of a one-piece club. So says Scott Manwaring, Callaway’s director of iron design. But then Manwaring explains how complicated this actually is—a
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Our 2019 list of America’s 100 Best Clubfitters is the result of detailed consultation of industry sources and a survey our nearly 1,500-member, nationwide, America’s 100 Greatest Course-ratings panel on the best places in their respective locations. We also considered nomination submissions, a detailed application form and reader recommendations of more than 800 facilities (shops,
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The new Wilson Duo Professional continues the company’s focus on lower-compression cores in golf balls for softer feel, but its complete redesign also focuses on the outer segments of the ball, including a thinner urethane cover, for increased spin. A full-scale upgrade from the Duo Urethane ball, the Duo Professional will maintain a low-compression core
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The Bettinardi putter lineup for 2019—three new models each in the Studio Stock and Queen B lines—not surprisingly reflects the attitude and contributions of its staff players. That includes the steady precision and improved features of old reliables (Francesco Molinari, Matt Kuchar), combined with the addition of something new (Haotong Li) you might not have
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The Cleveland Huntington Beach SOFT putters might be easily seen as a serviceable putter at an economical price, but technologically, well, limited. But sometimes what you think you’re looking at is only half the story. Sometimes innovation can be as meaningful as it is thrifty. The next generation of the popular affordable Huntington Beach family
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The Cobra King F9 Speedback irons sport a unique look for one simple reason: Average golfers want their irons to do everything. “There’s always a trade off because we know golfers want their irons to have both things—they want long and forgiving,” said Tom Olsavsky, Cobra’s vice president of research and development. It’s the problem
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The Cobra King F9 Speedback drivers, the company’s engineering team will tell you, exhibit specific performance parameters that other companies cannot achieve. Mainly, they’re talking about making a driver aerodynamic and full of superior high-launch/low-spin ball flight characteristics brought about by a low center of gravity. Their contention is that one often is compromised by
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If the number of iron categories on the market has you confused, you’re not alone. We have questions, too. For example: Do oversize super-game-improvement irons (SGI) really hit it higher and farther than compact irons for better players? Does an iron’s benefits change based on what kind of golfer you are? Should high-handicappers play only
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