Equipment

The Cleveland Huntington Beach SOFT putters might be easily seen as a serviceable putter at an economical price, but technologically, well, limited. But sometimes what you think you’re looking at is only half the story. Sometimes innovation can be as meaningful as it is thrifty. The next generation of the popular affordable Huntington Beach family
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The Cobra King F9 Speedback irons sport a unique look for one simple reason: Average golfers want their irons to do everything. “There’s always a trade off because we know golfers want their irons to have both things—they want long and forgiving,” said Tom Olsavsky, Cobra’s vice president of research and development. It’s the problem
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The Cobra King F9 Speedback drivers, the company’s engineering team will tell you, exhibit specific performance parameters that other companies cannot achieve. Mainly, they’re talking about making a driver aerodynamic and full of superior high-launch/low-spin ball flight characteristics brought about by a low center of gravity. Their contention is that one often is compromised by
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If the number of iron categories on the market has you confused, you’re not alone. We have questions, too. For example: Do oversize super-game-improvement irons (SGI) really hit it higher and farther than compact irons for better players? Does an iron’s benefits change based on what kind of golfer you are? Should high-handicappers play only
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The 300-yard drive, a distance that nearly would have won the first World Long Drive Championship a generation ago, is now commonplace in professional golf. In fact, there are 70 players on the PGA Tour averaging at least 300 yards off the tee this year, five times as many as there were five years ago.
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Tour Edge’s Exotics EXS line is something different. But given the heritage of the Exotics sub-brand, that’s not a remarkable statement. Initially famous for its unique technologies—like “combo-brazing” lightweight titanium cup faces to steel bodies in its tour-popular fairway woods from nearly a generation ago—the Exotics line always has been about doing something technologically dramatic
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The new Srixon Q-Star Tour ball is not the first to make the case that average swing speed golfers should be playing a different ball than elite players. It’s made the case itself in its initial generation unveiled in 2017. But Srixon says the new version will improve average golfers’ games by going lower, higher
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Back in the late 1990s, TaylorMade reshaped the long game with a new category of hybrid clubs called Rescues. Since then, countless updates have been made to wood-based hybrids, iron-like hybrids and driving irons. Now comes TaylorMade’s GAPR (pronounced gapper), which packages the three aforementioned head styles into one neat product line. “For some players,
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Since debuting in 2016, TaylorMade’s Spider Tour putter has eclipsed expectations both on Tour and at retail. World-class players like Jason Day, Dustin Johnson, Jon Rahm have proven that a large mallet can conquer the game’s most treacherous greens as Spider Tour has become the No. 1 putter model on the PGA Tour. The Spider
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Wilson announced the upcoming debut and 14 finalists for the second season of Driver vs. Driver, its reality-show format that features new product ideas submitted from the general public that over the course of seven episodes this fall leads to a winning entry and a brand new product in Wilson’s 2019 driver lineup. Driver vs.
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We all know that sharpening your short game is the smartest way to improve. Heck, you can even practice in your office. But even though the wedge and putter are the easiest clubs to swing, fittings are a rarity. Consider this: “More than 90 percent of golfers don’t have the right wedge lofts,” says Nick
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If you’re like me, using a handheld rangefinder can be a challenge. As is the case with many people, my hands are simply not steady enough to lock in on a target through the viewfinder. But all that just changed, when I used Nikon’s new COOLSHOT PRO STABILIZED laser rangefinder. Every time I aimed it
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Callaway’s XJ and XT junior sets reflect a dual-pronged approach to the market of junior golfers. In simples terms, the XJ sets are to get your youngster started properly, while the XT set is smoothing the transition to standard adult sets. The ultra-lightweight XJ sets features three options designed to fit youngsters starting at about
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As technology improved in drivers, heads got bigger. More volume meant more technology to help you hit it farther and straighter. But with today’s irons, it’s sort of the opposite. The goal is to fit springlike face technology into a smaller, more attractive package. “The smaller you get, the more difficult it is,” says Paul
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18Birdies, the social media savvy mobile GPS range-finding app, is expanding its platform to bring users new options that extend from before you even make a tee time to beyond the 19th hole as you go through each round’s statistics. The 18Birdies app, available on iPhone or Android, engenders almost a community ideal as users
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The Ping Glide Forged wedge is Ping’s first forging in more than five years, and it reflects everything the company has learned in making its cast wedges. The twist is the difference in the construction yields two benefits: a softer feel and an easier opportunity for more personalization. The latter is such a big part
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