Equipment

Investing in a set of irons takes know-how and legwork. You need to shop around, do comparison testing and get fitted to make sure you’re achieving the best-possible performance from the irons you finally select. One part of the process is easy, though: Choosing TaylorMade. It offers an iron model for every kind of player
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Shoe Guide These aren’t your grandfather’s golf shoes, but that’s not to say you can’t find a pair that looks like them. How they perform, however, is thoroughly modern. Improvements in technology mean today’s golf shoes offer vast options. Choices used to come with compromises: Comfort meant giving up performance. Less weight meant less stability.
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Arccos Caddie, the GPS sensor-driven stat tracking app, has continued its push to make golfers smarter about their games through the use of Big Data, high-tech software and artificial intelligence. Now, it’s making getting smarter more convenient, too. Arccos Link is the latest device in the company’s suite of game analysis tools, freeing golfers from
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Snell Golf is not your typical value golf-ball brand. That’s because company founder Dean Snell has his name on the patent for the Titleist Pro V1. Combine that with nearly three decades of experience in golf ball design for Titleist and TaylorMade and over 40 patents and Snell brings a certain credibility to golf ball
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The new Accra TZ5 and TZ6 shafts might be resonating with some tour players, but it’s average players who might be the inspiration and the beneficiary of these new models. That’s a fundamental change with the trend in shafts on tour, particularly when it comes to the responsive-tip TZ6, said Gawain Robertson, co-owner and founder
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Bridgestone brought ball-fitting to the front of golfers’ minds in 2006 when it began a campaign of in-person, launch-monitor-driven events to help golfers rethink their process for choosing a golf ball. Now, 13 years later, it is recommitting to the hands-on approach it had de-emphasized in recent years, and expanding it to include more than
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The Lynx Prowler VT driver takes a fundamentally different approach to adjustability. In fact, you could say it does an about-face when it comes to its adjustability features, but frankly, that would be a little too cute. Lynx’s approach is actually more of a fundamental disagreement with the current landscape of adjustable drivers. The Prowler
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ORLANDO — More than any year, the 2019 PGA Merchandise Show is delivering on smart technologies to make a golfer’s either life—and golf swing—more efficient. Though past years have shown significant technology breakthroughs, it appears golf companies are now refining their innovations to offer a better-than-ever offering. So there were no shortage of products at
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The new Bridgestone e12 balls, the newest offering of three-piece surlyn-covered products in the company’s average-golfer-targeted “e” family of golf balls, embody a technology that seems to turn the typical innovation flow chart on its head. Instead of developing elements for tour-played balls and then retro-fitting them for the paying customers, the e12 puts the
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