Ben Hogan Golf to offer forged, milled putters at direct-to-consumer prices

Equipment

Ben Hogan Golf Equipment Company now adds a line of milled forged putters to its direct-to-consumer business model, and again one of the selling points will be price.

The Ben Hogan Precision Milled putter lineup features four classic putter designs, all manufactured with labor-intensive forging and milling techniques and each being sold for what company CEO Scott White called “unheard of” prices.

The four putters in the line are forged from 1020 carbon steel in a multi-step process. The heads are then CNC milled and then a durable Diamond Black Metal finish is added to each head.

“A 100-percent forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but we believe it is the best way,” White said. “Our factory-direct business model provides golfers with an ultra-premium forged milled putter at a price far less than many mass-market investment cast putters. This is unheard of given the feel, consistency and pure performance attributes of our forged putters.”

The four models include a plumber’s neck blade with one shaft offset and a 43-degree toe hang; a face-balanced blade with a double bend shaft; a flow-neck blade with a 55-degree toe hang; and a face-balanced, traditional sized mallet. All four putters are built with two degrees of loft.

All of the new Ben Hogan putters can be customized for loft, length, lie angle, as well as grip. All spec information is supplied by the customer.

The Ben Hogan Precision Milled putters are available at benhogangolf.com for $250.

Products You May Like

Articles You May Like

Why did President Trump think Robert Mueller had a conflict of interest? One reason involved golf
Flagstick Out!: The science behind why the flagstick should be pulled 99.9 percent of the time
Michael Jordan says Tiger Woods “surprised me,” calls Masters win “greatest comeback I’ve ever seen”
Just like Tiger: Justin Rose-designed Rose Proto MB irons from Honma now available at retail
Scott McCarron wins Mitsubishi Electric Classic with an eye on winning Charles Schwab Cup

Leave a Reply

Your email address will not be published. Required fields are marked *